Markus Rothmüller

Markus Rothmüller

Product & Growth Leader — customer outcomes × business impact

Product & growth that wins on customer outcomes and business impact.

Most of my work is one translation job: a large B2B or enterprise client knows AI should change their product, and someone has to turn that into a specific, prioritized set of things worth building — which agents, in which process, under which constraints, and what ships first. I do that end-to-end, running discovery, strategy and go-to-market/growth as one connected motion rather than separate stages, and I build the thing too. Most recently: the product AI strategy, agentic-AI portfolio and 12-month roadmap for a €120M-ARR accounting SaaS serving 1,700 municipalities — and, in parallel, Experim, an AI-native experimentation platform that orchestrates AI agents, human decision gates and connected tools, designed, built and run on my own. My edge is an unusual combination: a foundation in engineering and social science, strategic foresight to find real business opportunities, hands-on venture building, the ability to build with AI myself, and the commercial instinct to turn it into revenue. 7+ years and 15+ ventures across enterprise SaaS, automotive, mobility, healthcare, FMCG and industrial IoT — from 0→1 MVPs to scaling products already in market.

The rest of my portfolio is private
Work experience, education, recommendations, publications & speaking.
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